Passion for Adventure. Obsession with Perfection.

Sena believe there’s no such thing as a viable shortcut in the pursuit of a passion. They are all motorcycle riders and technology enthusiasts at Sena, including the CEO. So when they develop new products, they go to great lengths to ensure the final version is everything they dreamed it could be … and everything their customers expect it to be.



Along the way, they expect to shatter preconceived paradigms and challenge conventional limitations, especially when accompanied by the word “can’t.” They boldly lay their visions on the table to be critiqued and reshaped before they experiment and refine every technical detail, every design decision, and every material used until it’s just right. Then, they take their ideas for a ride themselves to see if they can keep up with their own untamed senses of adventure… and revise them again. Finally, they mark them with the Sena name, which represents their approval to be fit for the adventures our customers dream about. Adventures they’ll help create and enhance

This is the Sena way. Has been since they got their start in 1998. Their passion for adventure and obsession with perfection fuels them… and hopefully translates through their products to inspire their customers to challenge the confines of their ordinary routines and pursue their own adventures of a lifetime.

Sena. Advancing Adventure.